Pop Music

Eric Church 

  

http://ericchurch.com/

I've been a fan of Eric Church for a while now so I've decided to check out his website and see how it reflects who he is as an artist. The first thing I noticed when I clicked on the site was a slide show of pictures of Eric. The pictures showed Eric with his guitar as well as several pictures from his latest album and promotion for his latest tour. The pictures are very professionally taken and of good quality. They do have a fun, party, and rock vibe such as Eric yelling into a microphone. When you scroll down on the home page there is a list of all of Eric’s CDs. A list of the songs from his latest CD “Chief” is posted along with an option to buy the CD or download it form itunes. There is also a column on the right hand corner of the home page with media updates, such as special events or appearances that Eric will be doing. There is also a link that allows fans to buy VIP concert tickets and view Eric’s latest music video.  The home page serves as kind of a snap shot of the detailed information you can find on the site.  

I had a chance to see Eric Church in concert, and I can say from experience that the pictures are an accurate description of the energy Eric has on stage. His performance is very country rock and very energetic. The crowds loved his crazy energy and his music. He is a great performer as well as a talented artist.

The website also features a several tabs such as a news tab that includes information about promotional events and updates. There is also a tour tab that lets you view current tour dates and let you search for dates in your city and state. There is an “about” tab that gives details about the inspiration behind Eric’s latest cd. Another tab is listed titled “Church Choir” which is a forum for dedicated fans to blog and discuss concert dates and questions. The “media” tab features music, videos, and pictures. Last but not least, there is a “store” tab that features a variety of merchandise.

There is a sense of branding to the website. Everything revolves around Eric’s latest CD “Chief” there is even a badge emblem at the lower left hand corner that appears on every page of the website. When clicked on it takes you directly to the Eric church merchandise store, and offers deals on special bundles, such as a tee shirt and cd combination at a reasonable price. There is also a heavy advertisement to join the “Church Choir” to receive special promotions. A special tee shirt is even available exclusively to the church choir.

I feel that Eric Church’s website is an accurate description of who Eric is as an artist. There is a depth that is reflected in his lyrics and music, as well as an upbeat country feel about the website as well. He attracts a loyal fan base and keeps reeling new fans in. Ive included the link to Eric Church's website so everyone can check it out!