The biker brand is an extremely
popular aspect of our culture and is very present in our society. At any given
time you can see a Harley Davidson bike zooming down the streets with the
rider’s proudly displaying their Harley Davidson gear. If you check out the Harley
Davidson website http://www.harleydavidson.com/en_US/Content/Pages/home.html?locale=en_US&bmLocale=en_US you can see the wide variety of
merchandise that is available for purchase. From leather vests to jewelry, and
gifts, there is no lack of options. As you can see from my glog there is a wide
variety of styles available. From men, woman, children and even pets, the brand
reaches far.
The
fashion of the Harley Davidson gear is a good representation of what the brand
stands for. Ask anyone what they think of when you say Harley rider, and they
will most likely say, leather, tattoos, and tough. Although this stereotype doesn’t
fit every single Harley rider on the roads, it is an accurate description of the
brand.
Popular
culture tells us that Harley Davidson is a cool, tough image that people are willing
to dive into. A motorcycle, leather and some tattoos qualify someone as part of
an exclusive group or club. There is a brotherhood to the culture. This can be
signified through vest patches or group names.
Many
Harley Davidson riders are Harley Davidson riders for life. The following link
has information about the market trends for Harley Davidson. You will notice
that the information confirms the popularity of the brand as well as the forecast
of increased sales in both the U.S as well as international sales.
http://seekingalpha.com/article/281976-harley-davidson-riding-on-international-growth-and-new-riders
I have also created a glog that expresses the different aspects of the subculture and how they are represented
http://rebekah101.edu.glogster.com/harley-davidson-/
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